This presentation is centered around providing strategic and various ideas for engaging families from distinct backgrounds. Challenges arise in truly engaging families around the academic environments. With the familial dynamics constantly shifting, practitioners need to be able to adjust how they communicate with families to ensure connection. Through a composition of focus groups, interviews and information sessions, the results on how to effectively communicate and engage families were derived. Differential engagement ensures that we adjust how we communicate with families. Seniors raising children prefer phone calls and mailed items. Working families need information that can be easily navigated. Tech-savvy families appreciate apps, social media, and/or text messages. Truly understanding the make-up of the family resolves the challenge of effectively engaging with families.



